Brand creation process of INCREON
February 5, 2008 | Author: Editor | Filed under: Brand creation process
In this section we are listing the best practices in terms of brand creation. You will find below an extract of Increon´s brand creation process.
INCREON is a German naming and branding consultancy registered in Munich and Shanghai. The central idea of the company is:
• develop brands
• create markets
• generate business
INCREON pursues their company internal scheme to achieve their task, which can be separated in 4 steps:
- Plan, Workshop
- Creation
- Brand protection
- International acceptance ( prevention of misunderstanding)
More information: www.increon.de
