Brand creation process of NOMEN
January 6, 2008 | Author: Editor | Filed under: Brand creation process
In this section we are listing the best practices in terms of brand creation. You will find below an extract of Nomen´s brand creation process.
With over 10 offices worldwide and over 25 years of experience developing more than 1200 brands in all sectors, Nomen has established an important role in the market of naming and branding consultancy.
Nomen creates and identifies names that are perfectly adapted to your particular needs.On their website, we found some of the critical points of their brand creation process:
- Before crafting names, learning about your business and branding strategies so that the names provided support your vision
- Creative brainstorming sessions and utilizing many tools - such as specialized dictionaries and its proprietary computer software - to develop your name
- “Drawing from our network of associates throughout the world, we solicit input on target market customs, laws and languages as we narrow down our list of name candidates”
- Evaluating each names for pronunciation, meaning, associations and similarities to existing brands within each local environment
- Developing branding strategies designed to differentiate you in the marketplace
- Providing expert advice on corporate names for companies undergoing mergers or acquisitions
You can find more on: www.nomen.com
