News for 'Branding & logos'
Branding in Asia
April 7, 2008 | Author: Editor | Filed under: Branding & logos
Business in Asia is booming. But still there is one aspect which Asian companies neglect which can provide the security and profitability they seek - the creation of a powerful international brand.
In “Branding in Asia” Dr. Paul Temporal , Asia’s …
Name origin: Vodafone
February 27, 2008 | Author: Editor | Filed under: Branding & logos
Vodafone is the largest mobile telecommunications network company in the world. It is headquartered in Newbury, England. With more than 200 million customers the brand Vodafone is worldwide well-known.
Originally founded as Racal …
Name origin: Samsung
February 12, 2008 | Author: Editor | Filed under: Branding & logos
Samsung, founded by Lee Byung-Chul in 1938, is today one of the largest corporations in the world. It is composed of three businesses, all united under the brand Samsung: Samsung Electronics, …
Name origin: Xerox
February 5, 2008 | Author: Editor | Filed under: Branding & logos
Xerox Corporation is a global document management company, specialized in manufacturing and selling photo copiers and printers.
Xerox, founded as “the Haloid Company”, owes its name to Chester Carlson, who invented the first …
Name origin: Reebok
February 3, 2008 | Author: Editor | Filed under: Branding & logos
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Reebook International Limited is a British Sportswear manufacturer founded in 1895. It was originally called Mercury Sports and was renamed Reebok in 1958. The name Reebok comes from African/Dutch spelling of rhebok, …